Intranets Don’t Have to Be a Source of Employee Pain
“I can’t find anything!”
“I always start by apologizing for our Intranet to new employees.”
This is all too familiar, and the problem isn’t getting any easier to solve for most companies.
Intranets replaced printed media
Modern Intranets started as a replacement for the company newspaper of the 1970s - 1980s
Adding documents, spreadsheets, and presentations made employee productivity a main goal
By the early 2000s a lot of companies began looking to their Intranet as a source of information sharing, and employee productivity became a focus. Not only did we have News and Information, but we had Corp Policies, HR benefits, and direct executive communications.
Intranet becomes more social.
Shorter messages delivered more frequently, in a more conversational tone by non-communications professionals. And yes, mobile apps!
The Internal Communications team
Since the Intranet was designed to replace a printed paper, newsletters, and news digests are the main product of Employee Communications. Early Intranets were designed much like the newspapers they replaced.
But is it all about News?
Is your company just posting news and information hoping that it will engage your workforce? Are you spending many hours designing the perfect newsletter, the one that will breakthrough and get everyone to pay attention and realize that you are publishing great content?
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